Everyone is so brand conscious lately. Why is that? From the golfers going after Ogio to the silly teenage girls lusting over Gucci purses, brand identity seems to be everything. Even in grocery stores… time and time again I’ll compare the ingredients between a name brand item and store brand item and find them to be exactly the same, and happily toss the store brand item into my cart and enjoy a savings of up to 50%! Then the other yuppie soccer moms come tooling along with their 2.3 children and perfect hair, snapping up all the name brand items and looking down their perfect noses at me like I’m some cheap ass. Cheap? Maybe so. But I’ll happily scrimp on table salt and cereal if it means having the extra money to buy really good cuts of meat and more fruits and vegetables!
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Name: Alyssa
Name: Ryan
